To me, social media should be a magnifying glass of who you truly are.
If only it was the truth of who you truly are but often, it’s not. We post all the best segments of our lives on our social media page but what I think is truly important is to be honest. I always tell people, “I just want you to be truthful of who you are, no matter what.”
You’re always going to attract the people who want to be a part of what you portray on social media so therefore it’s not great to always be posing with your company’s products or creating a big, fake image.
My favourite example is, “I’m working from the beach.” People take a photo of their toes in the sand and water and claim that they’re working. You’re either at the beach, or you’re working. Sure, you can be at the beach talking to people and making connections but don’t put a post out there making people think that just by simply showing up with a personal development book at the beach, that they can make money. Nobody believes that.
So I think being super honest and transparent is crucial. If there are things that resonate with you from your company, or a product that's really important, and you want to share that, I say absolutely. There are lots of different techniques around it, but I have never bought something from social media because I saw someone trying to jam their products down my throat.
If anything, I block them so I don't see their posts anymore. What inspires and excites me is that person who’s posting helpful and important tips that - even if I never bought from them - I still feel like I receive value from our connection.
If I see people posting about the products they use or the company they’re partnered with, that’s okay but what I’m not okay with is people who post their big cheques and income levels. When I was a lawyer, I didn't post my tax returns so people could see how much money I made. It seems ridiculous that anybody would do that.
Why would I care about that? I don’t care if you make money, what’s in it for me? It doesn’t inspire me. I know we all try to put our best moments forward on social media but I always try to be authentic and genuine. Try and ensure that not all of your content is filtered, so that when people meet you in person, they know that it’s actually you.
I sat on a panel once where I was the moderator. There were four women on the panel and reflected on the screen in front of me was their pictures from their social media profiles. Three of them, I couldn’t tell who they were because they looked nothing like the pictures they had on their social media pages. It was awkward and weird, especially because I didn’t know them.
So let’s try to keep it real, without all the crazy posts on social media. But note … social media is not your therapist, sharing your deepest, darkest, most horrible encounters is not a great idea on your public page. Keep your page open and public so that people can connect with you but ensure that the content you post, doesn’t scare people away.
See you online!