If you want your people to show up with consistency, to show up with certainty, and to show up with clarity, that has to start with you.
They have to know what they're going to get from you. They have to know who you are and what you believe in.
You have to do the things you're asking them to do.
The fundamentals of network marketing never change. Our job is to find people to talk to, to talk to the people we find, and to teach others to do the same.
We have to keep that our core message. It can be tempting to think “oh my gosh, this is boring!” I've been doing the same thing every day for six years, and want to shake it up.
But shaking it up is only going to confuse people.
It's the repetition that we need as a leader, if we're going to have people follow us and know what to do.
If you want to bring some excitement, run a campaign. Change things up a little bit but keep the fundamentals the same. People should know what their job is on a daily basis if they want to build a successful network marketing business.
If we want our people to build a successful network marketing business, they have to know what to do. And the only way for them to be sure about that is to keep giving them the same message over and over and over again.
Now, I'm not saying don't run campaigns. I'm not saying that you can't use a particular tool to sharpen people's focus and intensity for a short period of time. What I am saying is be very clear about how the campaign ties into the core values that you normally talk about, and commit to it and follow it through.
One of the things that's really confusing for people is if you get a bee in your bonnet about one particular thing this week but by next week you've moved onto another idea. And a couple weeks later it's another idea, and they really have no idea what they should be doing.
Whatever campaign we choose we should stick with it until it's done. And we should make sure that it's simple enough for people to understand, follow, and implement.
It’s all about the fundamentals.